Enchantment Workshop

Enchantment: Segmenting your market using forecasting and narrative.

When a company first brings it’s solutions to market it needs to find the early adopters, those who will help develop the market for you by being evangelists for your product/service and spreading the word. Welcome to the concepts of segmentation and enchantment!

An intense and entertaining 3 hour workshop conceptualised and facilitated by Crystal Campbell, working with a real-life case study to understand how to use forecasting and narrative tools to discover the needs of your customers and how they make decisions. These insights will allow you to determine which groups of customers are best suited to your offerings and how to pivot your product/service to better meet the needs of its selected segments and outperform competition.